Raving Fans

4 Steps to Strengthen Customer Experience
Reverse Update: 4 Steps to Strengthen Customer Experience

It’s 1974, and a man walks into a store in Anchorage, Alaska.  He has the intention of returning a set of car tires he purchased at that location.  One important detail for the customer’s return of unsatisfactory tires, is that there is no more tire store.  The tire store was...

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Customer Experience currency
Customer Experience is the New Currency; get your Return on Investment

Most people will intuitively recognize the value of a great customer experience. We, as customers, love interacting with the brands that deliver those experiences, become loyal to that brand and tell all our friends and family about our experiences, even the tiniest things people do for you. Creating this customer...

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Raving Fans
Creating ‘Raving Fans’ through Company Culture

Many companies these days are fighting for the loyalty of their customers. The world around us changes rapidly, and competition is stronger than ever. Consumers are more and more conscious about when and, especially, where to spend their money. But what drives customer loyalty? Is it the best offer? The...

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