Michiel van Eunen

Michiel van Eunen - Gamification Europe Awards 2018
The Hunt – Finalist Gamification Europe Awards 2018

We're very proud to announce that "The Hunt", an Alternate Reality Game designed by our Gamification expert Michiel van Eunen, is finalist in the Gamification Europe Awards 2018! An Alternate Reality Game (ARG) is a highly engaging game (that is not a game...), weaving the real world with a fictional...

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The hunt for Mister X

The use of Alternate Reality Games for workforce gamification, recruitment and brand loyalty. A tall, blond man enters the store. Besides the two women at the end of the aisle, he is the only customer. He wears sunglasses, a blue-checkered shirt, worn jeans and lemon green sport shoes. You look...

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Generation Y
How to Treat Generation Y Employees

How to treat Generation Y employees [About clichés, culture, customers & creating change] Not a week goes by, or I see some inspirational / interesting / insightful post about what people want from their work, and especially how this is different for younger people (generation Y), than for mid-career (gen...

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