Interview

Joe Pine
Interview: Joe Pine on how to Stage (Digital) Marketing Performances

You’re competing with the rest of the world for valuable time with your customers. You must stage marketing experiences to generate demand. But how, what, and when? Joe Pine, co-author of The Experience Economy and Infinite Possibility, explains that everybody has a desire for authentic experiences, but you can’t sell experiences because they...

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Media Markt Experience
Interview: Intrinsic Motivation At Media Markt

Do you LOVE Media Markt? At the end of 2013, Media Markt started a development program I LOVE Media Markt to improve the customer experience. Read along with Hans Duineveld, Managing Director at Media Markt Eindhoven, about LOVE, experience walls, and our connected future. The starting point of I LOVE...

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