Experience

Cultural Diversity - Employee Engagement
How To Embrace Cultural Diversity in the Employee Experience?

Culture is not easy to grasp... An organizational culture is dynamic and shifts constantly in response to external (new clients, trends) and internal (leadership, new employees, etc) changes. So, trying to grasp culture is complicated by the reality that is changing on a daily basis. But is that necessary to...

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Customer Experience Performance Solutions
Great Experiences = Consistent Experiences

These days a lot of people tell us that consistency in Customer Experience is incredibly important. A consistent experience is not just something a single customer has every time he or she comes back to your business. It is the consistency in experiences of all who pay a visit. Recommended by others or not....

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Is your customer really the focus in everything you do?
Is Your Customer Really The Focus In Everything You Do?

We are all responsible to make that difference and turn the idea into a reality. After all, we often say, a ‘colleague or employee can make or break any experience.’ So, I wonder, how can we effectively continue to think differently, out of the box and, “reverse” each other? A...

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Simplicity by colours
Simplicity by Colours, that is what People talk about…

What meaning do you give to colors? Even though there is no scientific evidence on the effect of colors, we all associate colors with specific feelings, characteristics and meanings. No doubt, you associate love with the color red. Green is associated with safety. Think of the green traffic light or the...

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Casting
Casting is Fun

Tell me about your strengths? What are your weaknesses? Where do you see yourself in 5 years? About 2 years ago these were the endless questions I received as I went from job interview to job interview. I found myself calling my family after each interview “but these questions don’t...

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Brand Interaction
How to make brand interaction work in your business

The coca-cola-bottles with your name on it, the personal interaction when ordering at Zappo's, the app's and website designs at webshops which remembers you preferences and data - they all have the same goal: to exceed your satisfaction. It's an interaction between you and successful brands. This is something you can...

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Joe Pine
Interview: Joe Pine on how to Stage (Digital) Marketing Performances

You’re competing with the rest of the world for valuable time with your customers. You must stage marketing experiences to generate demand. But how, what, and when? Joe Pine, co-author of The Experience Economy and Infinite Possibility, explains that everybody has a desire for authentic experiences, but you can’t sell experiences because they...

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Memorable Experience
Want to Create a Memorable Experience? Stimulate all five senses!

Here are five tips that you can use to give your guest an optimal, tailor-made experience. Personal details makes the strongest connection. SEE What is the clothing style of your guest or for an organization? Very formal or hip and trendy? Adjust your clothing to your guest so you are...

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Photo Essay
Photo Essay: An Experience Rally

Sales land is a democracy. Your customers vote at the register. As a brand, you must stage marketing experiences to generate demand, argued new experience economy guru Joe Pine during his exclusive masterclass at Performance Solutions. What does an experience look like? To find out, we went on an experience rally....

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