Customer Experience

Leadership in Retail Employee Empowerment
3 Ways to Be(come) a Better Manager in Retail

Retail isn’t a game where you can win by doing a good job for a few days, or even a few weeks or months. It’s a long game. It’s about delivering a great experience day after day, hour after hour, every single time, for every single visitor. No matter how...

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Is your customer really the focus in everything you do?
Is Your Customer Really The Focus In Everything You Do?

We are all responsible to make that difference and turn the idea into a reality. After all, we often say, a ‘colleague or employee can make or break any experience.’ So, I wonder, how can we effectively continue to think differently, out of the box and, “reverse” each other? A...

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Millennials - Customer Service Performance Solutions
Customer Service for Millennials

The other day I was enjoying a cup of coffee at a café when I overheard two women talking. One was telling the other about an experience she had when she called customer service about a broken product. She was amazed with the customer service she received. Especially since her...

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3 Tips to Keep Customer Experience on Top of Mind
3 Tips to Keep Customer Experience Top of Mind

I love the beach. On my days away from work, I’ll throw a towel and a book in my dry bag, flip my folding chair over my shoulder and stroll down the block to the warm sand.  And I’m never without my favorite boardshorts.  The other day I noticed I...

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Customer Experience currency
Customer Experience is the New Currency; get your Return on Investment

Most people will intuitively recognize the value of a great customer experience. We, as customers, love interacting with the brands that deliver those experiences, become loyal to that brand and tell all our friends and family about our experiences, even the tiniest things people do for you. Creating this customer...

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Brand Interaction
How to make brand interaction work in your business

The coca-cola-bottles with your name on it, the personal interaction when ordering at Zappo's, the app's and website designs at webshops which remembers you preferences and data - they all have the same goal: to exceed your satisfaction. It's an interaction between you and successful brands. This is something you can...

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Dare
Dare

It takes a little guts to show exeptional guest experience. It is scared to be vulnurable, sometimes it is weird to show engagement to a stranger and at some points it is much easier to go. Hereby I state you 3 dares to show more connection in guest experience: DARE...

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Joe Pine
Interview: Joe Pine on how to Stage (Digital) Marketing Performances

You’re competing with the rest of the world for valuable time with your customers. You must stage marketing experiences to generate demand. But how, what, and when? Joe Pine, co-author of The Experience Economy and Infinite Possibility, explains that everybody has a desire for authentic experiences, but you can’t sell experiences because they...

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Memorable Experience
Want to Create a Memorable Experience? Stimulate all five senses!

Here are five tips that you can use to give your guest an optimal, tailor-made experience. Personal details makes the strongest connection. SEE What is the clothing style of your guest or for an organization? Very formal or hip and trendy? Adjust your clothing to your guest so you are...

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