Reverse Engineering

Go Beyond Customer Satisfaction

REVERSE THINKING & ENGINEERING

It’s not easy to consistently thrill customers with your brand and to turn them into loyal fans. In today’s experience economy, extraordinary moments and positive emotions are the most powerful currency, It has become essential to show interest in how customers experience your brand. Reverse Thinking & Engineering is both philosophy and process. The solution puts your desired customer experience at the centre of your company structure and helps you to build a corporate culture around it.

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REVERSE EVENTS

Do you want to learn more about Reverse Thinking & Engineering? Just drop us a line, order the book “Start Reverse – to go Beyond Customer Satisfaction” or become a Certified Experience STAR or EPIC Leadership Facilitator by joining the certification program.

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    REVERSE BLOG

    Learn more about Reverse Thinking & Engineering, get inspired by the blog articles from our Experience Engineers! More inspiration? Visit our weblog page!

    Leadership in Retail Employee Empowerment
    3 Ways to Be(come) a Better Manager in Retail

    Retail isn’t a game where you can win by doing a good job for a few days, or even a few weeks or months. It’s a long game. It’s about delivering a great experience day after day, hour after hour, every single time, for every single visitor. No matter how you feel. It can be compared to acting in the sort of London West End shows that run on year after year. When you perform in these shows, or if you’re a musician, or an artiste singing a song again and again, even for the 1000’th time, you have to...

    Cliff Crosbie joins Performance Solutions - Andre Wiringa
    Retail Guru Cliff Crosbie joins Performance Solutions

    Retail Guru Cliff Crosbie joins Performance Solutions as Senior Partner and Chief Retail Officer. After multiple international and global retail leadership positions (at Habitat, Nike, Nokia, IKEA and Apple), Crosbie decided to focus on (strategic) retail consultancy and concept development. In his last role as Senior Vice President Global Retail at Prism Skylabs, Crosbie has interacted with hundreds of retailers around the world. Crosbie: "I have seen how technology is changing the landscape of retail. And on the other hand it is obvious that retailers need to stay relevant by creating meaningful experiences every day, in every store." André Wiringa,...

    Emaar Hospitality Group Launches Innovative Service Culture Program to Enhance Guest Experience

    Emaar Hospitality Group, the hospitality and leisure business of Emaar Properties PJSC, has launched an innovative service culture program that aims to transform every touch point of the guest journey into a genuine lifestyle experience. Further building on the brand values of Address Hotels + Resorts, Vida Hotels and Resorts and Rove Hotels, the three hotel brands operated by Emaar Hospitality Group, the new ‘service culture program’ focuses on employees, and includes a series of workshops and training sessions to inculcate the ‘service mindset’ further. On the business level, the program is expected not only to build guest loyalty but also...

    REVERSE CLIENTS

    The proof of the pudding is in the eating! We would love to share recommendations from customers who experienced the power of Reverse Thinking & Engineering. Please find a selection of clients below and ask us about it. Or visit our project page to learn more about all our clients!

    INFORMATION REQUEST

    We offer custom made programs, in-company programs and open trainings. Do you want to learn more about Reverse Thinking & Engineering, and how to apply this within your organization? 

    Reverse Information Request

    INSPIRATIONAL ARTICLES, (FREE) WHITEPAPERS AND EVENT INVITATIONS!

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