Reverse Engineering

Go Beyond Customer Satisfaction

REVERSE THINKING & ENGINEERING

It’s not easy to consistently thrill customers with your brand and to turn them into loyal fans. In today’s experience economy, extraordinary moments and positive emotions are the most powerful currency, It has become essential to show interest in how customers experience your brand. Reverse Thinking & Engineering is both philosophy and process. The solution puts your desired customer experience at the centre of your company structure and helps you to build a corporate culture around it.

WATCH VIDEO NOW

REVERSE EVENTS

Do you want to learn more about Reverse Thinking & Engineering? Just drop us a line, order the book “Start Reverse – to go Beyond Customer Satisfaction” or become a Certified Experience STAR or EPIC Leadership Facilitator by joining the certification program.

Download Factsheet

Look for more

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

DN_T

DN_T

DN_T

DN_T

DN_T

DN_T

DN_T

DN_T

DN_T

DN_T

DN_T

DN_T

DN_T

DN_T

DN_T

DN_T

DN_T

DN_T

DN_T

DN_T

DN_T

DN_T

DN_T

DN_T

DN_T

DN_T

DN_T

DN_T

DN_T

DN_T

DN_T

DN_T

DN_T

DN_T

DN_T

DN_T

DN_T

DN_T

DN_T

DN_T

DN_T

DN_T

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

DN_T

DN_T

DN_T

DN_T

DN_T

DN_T

DN_T

You have no events for this day

Look for more

You have no events

  • hours

    • hours
    • days
    • weeks
stec_replace_image
stec_replace_icon

stec_replace_summary

stec_replace_desc_short
0d 0h 0m 0s
Expired
In Progress

stec_replace_location

stec_replace_timespan

  • stec_replace_summary

    stec_replace_date

    Reminder
  • stec_replace_summary

    Awaiting approval

    Cancel
    Cancel
  • Invited
    stec_replace_summary stec_replace_short_desc
    Expired
    In Progress
    stec_replace_guest_name stec_replace_product_name stec_replace_location stec_replace_date
    • Event Info

    • Location

    • Schedule

    • Guests

    • Attendance

    • Shop

    • Forecast

    • Comments

    stec_replace_summary

    stec_replace_description
    Register Now
    • 0

      days

    • 0

      hours

    • 0

      minutes

    • 0

      seconds

    Event expired

    Event is in progress

    • Attend

    • Decline

    Attachments

    Import to Google Calendar

    Location

    stec_replace_location

    Get Directions

    Get Directions

    Could not find route!

    Details

    stec_replace_details

    No schedule

    stec_replace_date stec_replace_time
    stec_replace_title
    stec_replace_desc
    stec_replace_avatar
      stec_replace_social

    stec_replace_name

    stec_replace_about

    You are invited to this event!

    • Attend

    • Decline

    • stec_replace_name
        stec_replace_status

      stec_replace_name

    stec_replace_product_image
    featured sale out of stock

    stec_replace_product_title

    stec_replace_product_short_desc

    QTY:stec_replace_product_quantity

    PRICE:stec_replace_product_price

    Add to Cart

    Product

    Name

    Quantity

    Price

    Action

    Weather data is currently not available for this location

    Weather Report

    Today stec_replace_today_date

    stec_replace_today_icon_div

    stec_replace_current_summary_text

    stec_replace_current_temp °stec_replace_current_temp_units

    Wind stec_replace_current_wind stec_replace_current_wind_units stec_replace_current_wind_direction

    Humidity stec_replace_current_humidity %

    Feels like stec_replace_current_feels_like °stec_replace_current_temp_units

    Forecast

    Date

    Weather

    Temp

    stec_replace_date

    stec_replace_icon_div

    stec_replace_min / stec_replace_max °stec_replace_temp_units

    stec_replace_5days

    Next 24 Hours

    Powered by Forecast.io

    REVERSE BLOG

    Learn more about Reverse Thinking & Engineering, get inspired by the blog articles from our Experience Engineers! More inspiration? Visit our weblog page!

    TEDx Athens - Jeroen van der Schenk - Experience Engineer Performance Solutions 4
    Jeroen van der Schenk on stage at TEDx Athens 2018

    What would happen if you take out all conditions and expectations out of ‘reciprocity’? Give and share because you believe in, and live, your purpose. Trusting on things to happen. Something. Somewhere. From someone…? On june 2, 2018 our colleague and Experience Engineer Jeroen van der Schenk shared his story about 'reverse engineering' the renovation process of a historic building at TEDx Athens 2018. Thousands of historic buildings all over the globe are in a state of decay. Simply because restoration of this cultural heritage is unfeasible from a financial perspective. In his story, Jeroen shares how he made the impossible possible and...

    Andre Wiringa - The Innovation Show - Customer Experience - Hosted by Aidan McCullen-2-w900
    The Innovation Show Podcast with Aidan McCullen & Andre Wiringa

    The Innovation Show is a weekly show interviewing leaders in their fields. Authors, renowned professors, inventors, innovators, change-makers and mavericks. To inspire, educate and inform the business world and the curious. In this week episode: Andre Wiringa, CXO / Managing Partner at Performance Solutions. Author of "Start Reverse to go Beyond Customer Satisfaction". In this must-listen chat, Andre tells us about the philosophy of starting in reverse.  Flipping marketing on its head and start “customering”. Customering means starting with the customer every touchpoint of your brand. Andre tells us this means empowering your people and including them as main vehicles to the...

    The Most Expensive Hidden Cost in Retail is…?

    Is a company’s culture created, or is it a result of behaviour? I’ve stayed with companies, and left companies, because of the culture. I’m sure I’m not alone, even if a lot of people do it subconsciously. A lot of people stay where they are, but wonder all the time why they’re not happy in their job. In my experience there are three kinds of culture. Firstly, there’s the culture a company starts out with. It’s set by the founder or founders (whether consciously or not). Second, there’s the culture that a company agrees to, or decides to have together....

    REVERSE CLIENTS

    The proof of the pudding is in the eating! We would love to share recommendations from customers who experienced the power of Reverse Thinking & Engineering. Please find a selection of clients below and ask us about it. Or visit our project page to learn more about all our clients!

    INFORMATION REQUEST

    We offer custom made programs, in-company programs and open trainings. Do you want to learn more about Reverse Thinking & Engineering, and how to apply this within your organization? 

    Reverse Information Request

    INSPIRATIONAL ARTICLES, (FREE) WHITEPAPERS AND EVENT INVITATIONS!

    SUBSCRIBE TO OUR NEWSLETTER

    Don't worry, we hate spam too. You'll receive an opt-in confirmation email within a few seconds. By subscribing you agree to accept our privacy statement. You can change your mind at any time by clicking the unsubscribe link in the footer of any email you receive from us, or by contacting us at info@ps-ee.com.