Reverse Engineering

Go Beyond Customer Satisfaction

REVERSE THINKING & ENGINEERING

It’s not easy to consistently thrill customers with your brand and to turn them into loyal fans. In today’s experience economy, extraordinary moments and positive emotions are the most powerful currency, It has become essential to show interest in how customers experience your brand. Reverse Thinking & Engineering is both philosophy and process. The solution puts your desired customer experience at the centre of your company structure and helps you to build a corporate culture around it.

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REVERSE EVENTS

Do you want to learn more about Reverse Thinking & Engineering? Just drop us a line, order the book “Start Reverse – to go Beyond Customer Satisfaction” or become a Certified Experience STAR or EPIC Leadership Facilitator by joining the certification program.

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    REVERSE BLOG

    Learn more about Reverse Thinking & Engineering, get inspired by the blog articles from our Experience Engineers! More inspiration? Visit our weblog page!

    Happiness
    Happiness… Truth or Dare!

    The Happiness Project by Gretchen Rubin states 8 truths of happiness. I dare you to take action in this happiness project! Here are 8 truths with a dare with each one. How many can you fulfill? 1. Truth: “To be happier, you have to think about feeling good, feeling bad, and feeling right, in an atmosphere of growth.” Dare: Create an atmosphere of growth! Create an open atmosphere with an informal start of the day. Let each other know what is going on and where pressure points are rising. Make it fun by starting a little game (for example: state 3...

    FISH!
    FISH!Y Ever After at KLM

    October 15, 2008. Uhm… yeah? And? When my colleagues call dates out of the blue like that, my body usually responds like this: my relaxed face pulls away and a grin appears. This is my non-verbal expression to express: “It’s nothing personal. Just give me a minute and I’ll get it!” I have trouble with dates. Most of the time, they are one dimensional lines on a piece of paper, existing of numbers and letters. All my senses struggle to give any sort of depth and feeling to this string of abstract data. So why start this piece with a...

    Joe Pine
    Interview: Joe Pine on how to Stage (Digital) Marketing Performances

    You’re competing with the rest of the world for valuable time with your customers. You must stage marketing experiences to generate demand. But how, what, and when? Joe Pine, co-author of The Experience Economy and Infinite Possibility, explains that everybody has a desire for authentic experiences, but you can’t sell experiences because they aren’t a ‘thing’! Experiences happen inside of you. It’s your reaction to the events that are staged in front of s. Work is theatre and your business is a stage. Last month the internationally acclaimed speaker, author and management consultant Joe Pine visit Performance Solutions to celebrate the fifth edition of...

    REVERSE CLIENTS

    The proof of the pudding is in the eating! We would love to share recommendations from customers who experienced the power of Reverse Thinking & Engineering. Please find a selection of clients below and ask us about it. Or visit our project page to learn more about all our clients!

    INFORMATION REQUEST

    We offer custom made programs, in-company programs and open trainings. Do you want to learn more about Reverse Thinking & Engineering, and how to apply this within your organization? 

    Reverse Information Request

    INSPIRATIONAL ARTICLES, (FREE) WHITEPAPERS AND EVENT INVITATIONS!

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