SKU: RVRS-BO300
START REVERSE – THE JOURNEY (Travel Edition)

How do you grow beyond customer and co-worker satisfaction? The Travel Edition of Start Reverse – The Journey will inspire, inform and delight on Customer Experience and EPIC LeadershipAndre Wiringa will take you on a journey helping you to bring purpose, identity and optimal experience to life in your organization, your team and/or in your individual performance.

Tip! Learn from the (reverse thinking) lessons of Josh Smith with Start Reverse – The Novel! Or get both books with a discount…

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14,95 incl. VAT

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Experience is the new battlefield. Satisfaction is not enough anymore. Customer experience is the main driver of future loyalty and will turn your customers into raving fans. Whatever customers experience, determines whether they will come back and recommend you. It is about being meaningful and memorable. Not occasionally, but consistently. This book illustrates what makes successful (experience) brands stand out. How they all think in reverse, making their purpose, identity, and the desired experience – the focus for everything they do.

The reverse approach has been applied by and to numerous leading European and global brands, including (in alphabetical order) Accor Hotels, Adidas, British Airways, Calvin Klein, citizenM Hotels, IKEA, KLM Royal Dutch Airlines, KPN, Nespresso, Mazda, Microsoft, Nike, Nokia, Le Pain Quotidien, Renault, Schiphol Airport, The Student Hotel, Tommy Hilfiger, Worldhotels, and many others.

How do you grow beyond customer and co-worker satisfaction? The Travel Edition of Start Reverse – The Journey will inspire, inform and delight on Customer Experience and EPIC LeadershipAndre Wiringa will take you on a journey helping you to bring purpose, identity and optimal experience to life in your organization, your team and/or in your individual performance.

Tip! Learn from the (reverse thinking) lessons of Josh Smith with Start Reverse – The Novel! Or get both books with a discount

Weight 0.241 kg
Dimensions 20 × 13 × 1 cm

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Start Reverse Paperback – The Book Box

Experience is the new battlefield. Satisfaction is not enough anymore. Customer experience is the main driver of future loyalty and will turn your customers into raving fans. Whatever customers experience, determines whether they will come back and recommend you. It is about being meaningful and memorable. Not occasionally, but consistently. This book illustrates what makes successful (experience) brands stand out. How they all think in reverse, making their purpose, identity, and the desired experience – the focus for everything they do.

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Start Reverse Paperback – Book

Experience is the new battlefield. Satisfaction is not enough anymore. Customer experience is the main driver of future loyalty and will turn your customers into raving fans. Whatever customers experience, determines whether they will come back and recommend you. It is about being meaningful and memorable. Not occasionally, but consistently. This book illustrates what makes successful (experience) brands stand out. How they all think in reverse, making their purpose, identity, and the desired experience – the focus for everything they do.

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Start Reverse Book The Journey The Novel Package - Travel Edition 2
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Start Reverse Travel Edition – Package Deal

How do you grow beyond customer and co-worker satisfaction? The Travel Edition of Start Reverse – The Journey will inspire, inform and delight on Customer Experience and EPIC LeadershipAndre Wiringa will take you on a journey helping you to bring purpose, identity and optimal experience to life in your organization, your team and/or in your individual performance.

Start Reverse – The Novel (Travel Edition) is about Josh Smith, a retailer who has a hard time coping with the impact of online shopping and the changing customer landscape. When he accompanies his wife Marcia on a business trip to London, he learns how some brands are more successful than others. Bread&Care is the brand that inspires him the most, and Josh starts to adapt several of the lessons he learns for his own bookstore. Josh’s team helps to drive a successful turn-around, which initially becomes an inspiring example for the whole shopping street, and later for many others…

Get both books with a € 4,95 discount!

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24,90 19,95 incl. VAT