Project | Emaar Hospitality

The Challenge

EMAAR Hospitality is Dubai’s leading hospitality provider, with 3 distinctive global hotel brands covering 18 hotels. Their goal is to be the premier global provider of personal, innovative and memorable lifestyle experiences. However, delivering constant memorable experiences over 3 different brands can be quite a struggle.

The Solution

To assists in EMAAR’s goal, we designed a personal Experience Blueprint for their overarching Brand ‘EMAAR Hospitality’, and a separate one for each of their hotel brands: Adress Hotels, Vida Hotels, and Rove Hotels. To ensure that the desired guest experience is lived at all of their hotel brand, we used the first half of the overarching blueprint as pillars for the other hotel brands. This way each hotel brand lives the desired guest experience by EMAAR, while also offering their own unique brand experience.

The Result

After implementing the Experience Blueprint in all 3 EMAAR hotel brands, EMAAR Hospitality achieved number one status on TripAdvisor in 3, 4, and 5 star hotels.


Performance Solutions offers a wide range of solutions. Changing the way people learn, lead, and interact by transforming employees into ambassadors, business into an experience, managers into leaders, and training into impactful learning. We trigger companies to work collectively to create memorable experiences.  Below you’ll find an overview of solutions we offered at Emaar.

Performance Solutions - Reverse Thinking Engineering - Solutions

Reverse Engineering

Reverse Thinking & Engineering turns your customers into loyal fans, and employees into passionate brand ambassadors. We offer Reverse programs as:

Logo Emaar Hospitality Dubai - Hospitality - Performance Solutions Projects
Emaar Customer Experience - Performance Solutions
Emaar Customer Experience - Performance Solutions


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About Emaar

The pioneer of master-planned communities in Dubai

Emaar Properties is one of the world’s most valuable and admired real estate development companies. With proven competencies in properties, shopping malls & retail and hospitality & leisure, Emaar shapes new lifestyles with a focus on design excellence, build quality and timely delivery.

Established in 1997, Emaar Properties is a Public Joint Stock Company listed on the Dubai Financial Market. A pioneering developer of integrated master-planned communities, Emaar Group has transformed the real estate sector in Dubai, United Arab Emirates.

Emaar Group is extending its expertise in developing master-planned communities internationally, and today, has a significant presence in several key global markets. Simultaneously, the company has developed competencies in hospitality & leisure, and shopping malls & retail.Emaar’s world-class project development competencies are underlined by its iconic assets in Dubai and other international markets.

Downtown Dubai is Emaar’s flagship development. Today, the world’s most visited lifestyle destination, the 500-acre neighbourhood is home to the iconic Burj Khalifa, The Dubai Mall and The Dubai Fountain. Emaar’s established communities include Arabian Ranches, Emirates Living, and Dubai Marina. Several mega-developments that define the city of the future are being developed by Emaar in its core markets including Dubai. Through strategic partnerships, Emaar has expanded its land bank in Dubai to build cities of the future.