Customer Experience Appraisals

The Inprove Customer Experience Appraisals provide a direct customer feedback measuring your 
real customer’s experience across defined touchpoints along the customer experience journey. Customer centric questions based on research in behavioral science capture the real customer feedback directly after their interaction with your company. These questions align with the NPS score and are also utilized for customer experience benchmarking. Within the framework, you can measure your existing brand standards or we can develop tailor-made standards based on the desired guest experience. If you want to keep it simple, use our turn-key industry standards to measure the experience encountered by your customers on-site.The results are fully integrable in one dashboard with your mystery shopping and employee engagement results, which delivers the full overview of all aspects that drive your customer’s experience.

CXA Clients

We would love to share recommendations from customers who experienced the power of Customer Experience Appraisals. You can find a selection of our clients below.


Do you want to measure customer experience? Learn more about our mystery shopping solutions. We’ll be happy to give you a live demo!

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