SUCCESSFUL ACCOUNT MANAGEMENT
Building strong long-term relationships with existing customers ensures both the financial security of the organization and a return on investment of the initial cost of acquiring a new customer. Taking a full 360 degree view on nurturing and caring for your existing customers can lead to thriving customer loyalty and a healthy and successful hotel.
+ online pre- and postwork
8 – 18
Note: this training is also available as an incompany training. Click here to request information or contact our global support office at +31 (0)23 – 510 0 510.
This program will give insights on innovative ways for contracting new corporate customers in tougher markets. The participants will learn how to strategically and knowledgeably define key accounts. In addition they will explore the requirements needed to set up a systematic account management system within the sales department. The participants will also gain a deeper understanding on how to monitor account development and improve long-term sales revenues.
THE MORE YOU ENGAGE WITH CUSTOMERS THE CLEARER THINGS BECOME AND THE EASIER IT IS TO DETERMINE WHAT YOU SHOULD BE DOING
WHAT WILL YOU LEARN?
The importance of a systematic account management system
How to monitor account development and improve long-term sales revenues
How to build and maintain an account management system
The impact of TMC’s and implants on account management
How to contract new corporate customers in tougher markets
The correlation between a strong relationship with existing customers and successful account management
How to define strategically key accounts
To create a SMART annual activity plan for an account
Preparation of a strategic account plan for your A & B accounts
To be able to analyze and measure an account’s performance