STRATEGIC & TACTICAL PRICING
Pricing is the link between the inventory of the hotel and the impact of demand in the market. Pricing is the key revenue opportunity for hotels to position and define themselves with within the market(s) that they are selling to. That’s why it is crucial to understand price calculation- and structure and adapt it to the pricing models within your organization. Learn how to apply strategy and tactics, taking into consideration the interplay of allotments, contracts and dynamic price development.
+ online pre- and postwork
8 – 18
Note: this training is also available as an incompany training. Click here to request information or contact our global support office at +31 (0)23 – 510 0 510.
In this one-day training, you will understand how costs affect pricing and which pricing models can be used to apply strategy and tactics to the marketplace. With the motto “think out of the box”, we will face the challenge of static contract prices versus dynamic daily prices. You will gain insight in how pricing influences the demand and understand the steps that can be taken to pro-actively structure and set pricing to optimize revenue opportunities. This training will clearly define how to establish a commercial dynamic rate and package structure in order to position your hotel optimally.
PRICE IS WHAT YOU PAY, VALUE IS WHAT YOU GET
WHAT WILL YOU LEARN?
Learn about different factors pricing in revenue management is based on.
Get a clear vision on todays hotel rate landscape and related diversity.
Understand how discounts and promotions are effect the performance.
The significance of price elasticity for demand-oriented pricing strategy.
Getting familiar with different methods of price determination.
How to calculate rate profitibility.
Work with pricing strategies relating to hotels’ competition set.