NAVIGATING THROUGH THE VARIOUS DISTRIBUTION CHANNELS

An effective and profitable sale of guest rooms, conference rooms, and other services of the hospitality sector is core of complex tasks in Sales-, Revenue-, and general management. In order to capture the complexity of opportunities and in order to make profound decisions about the own sales potential, a strategic management, analysis, comparison, optimization and a constant adaption to all sales channels important as never before.

DURATION

1 day
+ online pre- and postwork

# PARTICIPANTS

8 – 18
participants

TRAINING FEE

€ 495
excl. VAT

Note: this training is also available as an incompany training. Click here to request information or contact our global support office at +31 (0)23 – 510 0 510.

LEARNING OBJECTIVES

You are gaining an extensive understanding of the functionality of different distribution channels, which are currently available. You will learn how to differentiate between different booking channels and their impact on sales costs as well as on market shares.
Furthermore you will investigate how hotels can improve their income opportunities through a strategic management of their distribution channels. Moreover you will discover what kind of impact and what kind of competencies various providers have to reach existing as well as potential new clients.

SELL A MAN A FISH, HE EATS FOR A DAY. TEACH A MAN HOW TO FISH, YOU RUIN A WONDERFUL BUSINESS OPPORTUNITY

Karl Marx

WHAT WILL YOU LEARN?

To understand the core distribution partners and the journey of a hotel booking through the different channels

The impact the business mix has on defining different channels

The ability to explain the mechanics/structure of today’s key distribution channels; Business Travel / Leisure / On-Line (electronic) MICE and Airline

How to evaluate channel efficiency and channel contribution

How to apply a hotel rate structure that impacts the ability to sell via various channels

The difference between B2B and B2C channel distribution

How to use distribution to impact the hotels revenues

LIKE WHAT YOU SEE?

Register now for the open training Navigating Through the Various Distribution Channels or request an incompany training for your team. Do you have a question? Feel free to contact us, we’ll be happy to assist you! Click here to drop us a line or call our Global Support Office at +31 (0)23 – 510 0 510.