GETTING READY FOR MICE SALES
A solid basic knowledge of the essential features of MICE is indispensable so that the customer is professionally looked after in the hotel. The first personal contact with the customer is crucial and has to be well prepared. Event sales staff needs to have a good sense of the real needs of the customer. Creating a personal bond and engaging with the customer enhances the opportunities to win the trust of the customer and the partners.
+ online pre- and postwork
8 – 18
Note: this training is also available as an incompany training. Click here to request information or contact our global support office at +31 (0)23 – 510 0 510.
In this training you redefine the “MICE one-on-one” together with other participants by familiarizing yourself with the indispensable tools for event sales. You will learn techniques that support you in the professional sales process. You will understand the customer better and incorporate your newly learned skills into your daily activities. You will learn solid basic knowledge, both theoretically and practically, in order to inspire the customer on site and to organize the internal processes in the best possible way.
HOW YOU SELL MATTERS. WHAT YOUR PROCESS IS MATTERS. BUT HOW YOUR CUSTOMERS FEEL WHEN THEY ENGAGE WITH YOU MATTERS MORE
WHAT WILL YOU LEARN?
To define what MICE means
The importance of cross-departmental communication
To create a draft for an inspiring conference room set up
To use USPs (unique selling points) correctly and skillfully
How to share best practice examples and analyze what can work for my property
To know the customers and how you can sell individually
The individual steps of the sales process
Simple communication rules in order to improve the customer relation
The importance of tour guides and the correlation with sales