EMPLOYER BRANDING & RECRUITMENT

A strong employer brand can be a powerful business tool that connects an organization’s values, people strategy and HR policies to the corporate brand. If in previous years, employer brand development was synonymous with recruitment advertising, today over 59% of employers say that employer branding represents one of the key components of the organization’s overall HR strategy. Furthermore, in an increasingly competitive global marketplace, attracting and retaining the right kind of talent is central to a company’s ability to grow. The necessity to successfully implement employer branding in a company`s recruitment process has become essential.

DURATION

1 day
+ online pre- and postwork

# PARTICIPANTS

8 – 18
participants

TRAINING FEE

€ 495
excl. VAT

Note: this training is also available as an incompany training. Click here to request information or contact our global support office at +31 (0)23 – 510 0 510.

LEARNING OBJECTIVES

The knowledge transfer includes clarity for the participants on the importance of working all company’s departments towards the same goals by supporting each other and respecting different opinions. At the end of the training participants will gain a holistic understanding of the employer branding process and be motivated to carry this back into their daily work.

TO WIN IN THE MARKETPLACE YOU MUST FIRST WIN IN THE WORKPLACE

Doug Conant

WHAT WILL YOU LEARN?

Why employer branding is important

To analyze the brand promises of some organizations and how they communicate that promise

To gain a deeper understanding of generational differences

How to define the main principles of employer branding

To communicate the organization’s brand promise, and personal brand, to others

The global trends and challenges in recruitment

To isolate specific challenges in recruitment and develop ideas

To identify recruitment tools and be apply them

To connect learnings to current company challenges

LIKE WHAT YOU SEE?

Register now for the open training Employer Branding & Recruitment or request an incompany training for your team. Do you have a question? Feel free to contact us, we’ll be happy to assist you! Click here to drop us a line or call our Global Support Office at +31 (0)23 – 510 0 510.