Juli 2015

Guest Experience
When Guest Experience Goes Wrong

authenticity | /ɔːθɛnˈtɪsɪti/ Authenticity is the quality of being authentic. One definition of authentic is "Of undisputed origin and not a copy; genuine". But what is it like to be authentic? And what if being authentic does not fit the organization culture? Often a new product or service on the market...

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Joe Pine
Interview: Joe Pine on how to Stage (Digital) Marketing Performances

You’re competing with the rest of the world for valuable time with your customers. You must stage marketing experiences to generate demand. But how, what, and when? Joe Pine, co-author of The Experience Economy and Infinite Possibility, explains that everybody has a desire for authentic experiences, but you can’t sell experiences because they...

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