May 2015

Happiness… Truth or Dare!

The Happiness Project by Gretchen Rubin states 8 truths of happiness. I dare you to take action in this happiness project! Here are 8 truths with a dare with each one. How many can you fulfill? 1. Truth: “To be happier, you have to think about feeling good, feeling bad, and...

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FISH!Y Ever After at KLM

October 15, 2008. Uhm… yeah? And? When my colleagues call dates out of the blue like that, my body usually responds like this: my relaxed face pulls away and a grin appears. This is my non-verbal expression to express: “It’s nothing personal. Just give me a minute and I’ll get...

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Joe Pine
Interview: Joe Pine on how to Stage (Digital) Marketing Performances

You’re competing with the rest of the world for valuable time with your customers. You must stage marketing experiences to generate demand. But how, what, and when? Joe Pine, co-author of The Experience Economy and Infinite Possibility, explains that everybody has a desire for authentic experiences, but you can’t sell experiences because they...

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